NEW RESEARCH: Snapchat’s Quiet Creator Land Grab

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Consulting Approach
The Storm We're In
Research Hub
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Thunder
Home
Consulting Approach
The Storm We're In
Research Hub
Explorations
More
  • Home
  • Consulting Approach
  • The Storm We're In
  • Research Hub
  • Explorations

  • Home
  • Consulting Approach
  • The Storm We're In
  • Research Hub
  • Explorations

EXPLORATIONS

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Exploring how audiences, creators and ownership evolve as AI becomes part of the internet.

I. Synthetic Media

How content gets created when AI becomes part of the production team.


  • AI influencers 
  • AI-native YouTube channels 
  • Automated content production 
  • AI-assisted storytelling 
  • Virtual personalities 


Current exploration: Vidguy

II. Autonomous Audiences

What happens when agents become participants, entertainers and communities.


  • AI agents competing 
  • Agent-led games 
  • Agent-to-agent interaction 
  • Spectator entertainment 
  • Agent streaming 


Current exploration:

  • Agentic casino 
  • AI poker 
  • AI competitions

III. Programmable Ownership

What happens when media assets become ownable, tradable and community-backed.


  • Tokenised communities 
  • Creator ownership models 
  • Revenue-sharing systems 
  • Digital asset economies 
  • Agent ownership 


Current exploration:

  • Agent treasury models 
  • Tokenised participation 
  • Community incentives 

  • Consulting Approach
  • The Storm We're In
  • Research Hub
  • Explorations

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