A new chapter begins at the Croisette at Cannes Lions 2025.
A new chapter begins at the Croisette at Cannes Lions 2025.
We’re living through one of the most dramatic shifts media has ever seen. Generative AI has changed the shape of content itself.
With tools like ChatGPT, ElevenLabs, and Midjourney, anyone can now create in ways that used to require entire teams, studios, or years of training. Text, images, voices, even entire videos are now generated in minutes, sometimes seconds.
The idea of content as something carefully made, finalized, and distributed is collapsing. What’s taking its place is something more fluid, more personal, and more reactive.
This change is happening incredibly fast.
AI is on track to hit 50% household adoption in half the time it took mobile internet*, spreading globally without the old West-first rollout.
This is a full reset of who gets to create, how fast they can do it, and how audiences experience it.
The walls between creator and consumer are disappearing, and with that, a new media chapter is taking shape.
While no one can fully predict how the future will unfold, all signs point to a major shift underway.
2025 could mark the start of a powerful new growth phase. A phase driven by global audiences, fast-moving tools, and creators building real businesses at scale.
It’s the most exciting moment in a generation for media builders and investors, and the momentum is hard to ignore...
➡ Venture deal sizes are on the rise
➡ Audience demand for social-native content keeps rising
➡ Creators are building real businesses, not just channels
➡ Brands are learning to co-create, not just advertise
➡ Global tools are getting sharper by the day
We believe the next decade belongs to those who lean into this change. Faster, smarter, cheaper, and in tune with what audiences actually want.
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Source: Meeker, M., Simons, J., Chae, D. and Krey, A., 2025. Trends – Artificial Intelligence. BOND.
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