We’re living through one of the most dramatic shifts media has ever seen. Generative AI has changed the shape of content itself.
Anyone can now create in ways that used to require entire teams, studios, or years of training.
The idea of content as something carefully made, finalized, and distributed is collapsing. What’s taking its place is something more fluid, more personal, and more reactive.
This change is happening incredibly fast.
AI is on track to hit 50% household adoption in half the time it took mobile internet*, spreading globally without the old West-first rollout.
This is a full reset of who gets to create, how fast they can do it, and how audiences experience it.
The walls between creator and consumer are disappearing, and with that, a new media chapter is taking shape.
____________
Source: Meeker, M., Simons, J., Chae, D. and Krey, A., 2025. Trends – Artificial Intelligence. BOND.
While no one can fully predict how the future will unfold, all signs point to a major shift underway.
2025 could mark the start of a powerful new growth phase. A phase driven by global audiences, and fast-moving tools.
We believe the next decade belongs to those who lean into this change. Faster, smarter, cheaper, and in tune with what audiences actually want.
It’s the most exciting moment in a generation for media builders and investors...
From content translation engines to creator copilots, new tools are being launched daily by small teams with big ambitions, and they need market clarity, not just funding.
Most creator-led brands are still operating with agency-style cash gaps (net-90 payments, volatile ad revenue), but they're trying to grow with team hires, product launches, and recurring income models.
Small and mid-sized creative ventures are racing to test new offerings including AI-generated production, dynamic strategy packages, and performance-based content services.
Markets like Latin America, Southeast Asia, and the GCC are developing local creative economies with global ambitions. Localised content powered by AI is accelerating this shift.
Fans now expect commentary, highlights, memes, and creator takes, before the game even ends. Teams and sponsors are chasing new formats, but lagging behind.
Budgets are shifting to TikTok and Shorts, but work still moves through outdated approval layers and brief cycles. Speed matters now, and most teams aren’t built for it.
As funding contracts and AI threatens to flatten identity, many founders are asking how to stay relevant, visible, and sustainable.
Registered Office: Kemp House, 152-160 City Rd, London EC1V 2NX
We use cookies to analyze website traffic and optimize your website experience. By accepting our use of cookies, your data will be aggregated with all other user data.